100 GRAMS HAIR & BEAUTY SALON
Lan Fong Road in Causeway Bay in Hong Kong is unofficially the “Hair Salon Street” with no less than nine salons on the short 100-meter stretch between Lee Garden Road and Yun Ping Road (not to mention a dog grooming salon). There is one similarity for all of these shops; they all locate on the first or second floor of old walk-up buildings ("tong lau")with large windows facing the street, while pedestrians can often see grooming in action from street level.
100 Grams Hair & Beauty Salon occupies a high visibility unit on the second floor. The design resolution is simple and economical. We revealed the roughness of the building by plastering the 6 meter by 3 meter window bay and the internal stairway, and enhanced the brand's visibility and identity with eye-catching quotations in neon lights.